Recreation media scholars has actually continuously exposed one or two activities out of signal during mainstream media: 1) female sports athletes, compared to the male alternatives, was significantly underrepresented when it comes to quantity of visibility; and you may 2) sportswomen was consistently shown in ways that high light its femininity and you will heterosexuality versus the sports competence

Scholars possess produced a human anatomy of facts proving news portrayals out-of sportswomen emphasize womanliness/heterosexuality rather than athletic skills and you will argue that like publicity trivializes ladies activities. Absolutely nothing research attract might have been supplied to how this type of portrayals is translated of the certain audiences, including female professional athletes. This study explores just how elite group female sports athletes respond to the ways he or she is represented contained in this athletics media. We working reception lookup in which visitors deconstruct this is off messages and how that meaning has an effect on its ideas towards the a subject. Continue reading →